Affiliate marketing is a popular tactic to drive sales and generate significant online revenue. Extremely beneficial to both brands and affiliate marketers, the new push towards less traditional marketing tactics has paid off.
           The number of people and brands using affiliate marketing has increased in recent years. Content marketing has taken over 60% of traditional marketing schemes, generating three times more results than traditional methods. Specifically, approximately 15% of all orders placed online were due to the impact that affiliate marketing had.
           Affiliate marketing means that it offers content creators a quick solution to monetize traffic, basically a lucrative alternative. This type of marketing applies to publishers, bloggers and SEM specialists. They direct visitors to advertisers’ sites and are rewarded in direct proportion to the number and/ or value of the actions performed by those visitors to the site.
How does affiliate marketing help?
           This is how affiliate marketing helps advertisers:     Â
- Increased sales;
- Forming a real database with clients;
- Actions for improvement the client fidelity;
- Forming a strong community around the brand;
- Promotion paid strictly on results;
- You are the one who manages the relationship with the affiliates in its entirety, the platform offers only technical support and web hosting.
How affiliate marketing helps the affiliate:
- Supplementing monthly income;
- Unlimited collaboration possibilities;
- Opportunities to gain notoriety for your own brand;
- You can change the settings of any campaign, you have maximum control over what needles you want to promote, how you want to promote and how much you want to do this;
- Negotiate directly with the advertiser, and the platform does not intervene;
- You know your target audience;
- Optimization support;
- Fast traffic monitoring.
How does an affiliate marketing collaboration work?
           With affiliate marketing, content writers and content creators have the opportunity to promote certain products from a varied portfolio. They keep in touch with their clients and partners, use different tools to be able to monitor the traffic on the site, the possibility to be paid weekly and many other advantages.
           Affiliate marketing means doing paid projects, according to your own schedule and wherever you want.
How does affiliate marketing work?
           Affiliate marketing is a marketing model based exclusively on performance: you pay for results. The system is quite simple: online stores and other sites known in the network as advertisers, provide affiliates with a series of promotional tools, from banners to links and text advertising.
           Affiliates use these tools to direct visitors to the advertisers’ site and are rewarded directly in proportion to the number or value of shares, either sales or leads, made by those visitors in a given time period, called the recurrence period.
           Advertisers only pay for results. Moreover, an affiliate marketing program is effective for any marketing action with measurable results, such as subscribing to the newsletter or completing a questionnaire.
Benefits of affiliate marketing:
- Affiliate work independently;
- The content writers and creators decides what affiliate programs wants to work with, what promotion methods they wants to use and what goals they wants to achieve through affiliation;
- Extra income;
- Content writers and creators can use free time affiliation to earn extra money, and then turn their activity into a full-time job or even a business;
- Content creators manage their own time, they choose when and how much time they want to allocate for the affiliate programs in which they have enrolled;
- Collaborates with big brands;
- The possibility to create a varied portfolio;
- An office is not required;
- Affiliates need a good laptop and a stable internet connection.
Affiliate marketing in online promotions
           Here things have developed in such a way that fields of activity have been created and specialists in online sales and marketing have come to meet the owners of online stores with all kinds of solutions. Some of these are effective and applicable, others not as much.
           There are countless ways in which sites can generate a higher conversion rate and increase sales significantly. Affiliate marketing is one of the most effective ways to increase online sales.
           This method of promotion gives the opportunity and freedom to process, and the results are the only elements charged. In other words, you pay or are paid only for the results generated. This makes affiliate marketing one of the most effective methods of promoting and increasing sales, being a method based strictly on performance.
