12 Creative Recruitment Campaign Ideas To Inspire You

A great recruitment project idea can significantly improve a brand name’s appearance in the talent market. And fortunately is that it does not always require a crazy budget!

Now is the time to inject some imagination and enjoyable into your recruitment campaigns and shake up those dull, overused recruitment tactics that generally begin with publishing on task boards (boring).

When your skill team begins developing initial, interesting project ideas that connect into and reinforce your overall recruitment strategy, you’ll quickly discover how to bring in the best and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment projects are everything about establishing fun and appealing ways to draw in great candidates to your brand and make a bigger influence on candidates.

Examples consist of recruitment by means of a dating app, utilizing a mystical code to crack, hosting meet-ups, or getting the help of an immersive virtual trip.

– You can develop imaginative ideas for your recruitment project by examining the concerns your skill group has now, looking into how other business hook applicants, or brainstorming new concepts with your group.

– Three examples of companies believing outside the box include IKEA’s 3D-printed meatball campaign, Volvo’s S90 model vehicle that interviews its own professionals, and an actually enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, referall.us so keep reading).

– After launching your campaign, develop skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can select from our library of over 150 test templates to simplify and automate your hiring procedure.

What is an imaginative recruitment campaign?

Recruiters or skill acquisition groups that use original recruitment campaign ideas, such as games, crack-the-code tests, AI recruitment bots, or video content, link directly with the hearts and minds of their target market.

How do you know if your organization is using creative ideas in your strategy?

Well, has the talent team been utilizing the same recruitment marketing approach for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the very same conventional methods that everybody else uses, there’s no method your brand name will stand out in the crowd.

When business engage with prospects in a thoughtful, impactful way with their recruitment marketing, they’re more most likely to bring in the competent individuals they’re searching for. Now, here’s how your group can start doing things in a different way.

How do business believe of imaginative recruitment campaigns?

It’s not too complex. Let’s walk through the actions for developing successful, original recruitment marketing.

Step 1: Identify your group’s greatest blockers in getting leading talent.

Step 2: Next, brainstorm concepts or strategies to overcome those obstacles. Here are some pointers:

– Get inspiration from other companies already considering of package.
– Put yourself in the shoes of your target market and consider methods to communicate with them in a design and tone that will interest them, such as an animated video.
– Connect to associates to gather concepts from a varied group.
– Consider what your company values highly in its current employees.

Step 3: Bring all your ideas together and develop your recruitment campaign method, consisting of the channels you’ll utilize to release it, such as social media and your professions site.

Step 4: Review your campaign cost and guarantee you have the budget plan you need, or change your strategy appropriately (keeping in the great stuff your target market likes).

Step 5: Launch your campaign and hope your task advert and other campaign aspects get widespread nationwide, global, (or even viral!) attention.

Do we need to contract out customized components of our recruitment projects?

Possibly. We understand that not all companies have the resources to manage every aspect of an imaginative job in-house. Because case, you might need to contract out specific components to a firm, such as:

– Designing social media or other digital advertisements
– Creating a video (that doesn’t look like your nephew stole your smart phone).
– Creating a complex game or nerdy equation as a recruitment test

Ok, now for the enjoyable things.

To help you win on this brand-new path, we have actually pulled together some really ingenious recruiting concepts listed below. Companies that created some original or innovative attention grabbers to reel in excellent candidates.

12 creative and motivating recruiting project examples

Let’s face it, many organizations need a recruitment process remodeling. Especially if they wish to bring in young, qualified candidates (and the business’s employer brand is as appealing to them as a 1970s motion picture).

The following business (most of which you have actually most likely heard of) also required some fresh concepts for their recruitment marketing to jazz up their outdated image-and they all prospered.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough varieties of junior personnel for white-collar work environments.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, ads, recommendations.
Their most original project idea was absolutely their US zombie recruitment video-a Strolling Dead-themed recruitment advertisement that ran throughout the program’s season ending. It might not have actually featured at any huge global advertising celebration, but it sure got individuals talking. Which’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for harmful professions like the army is becoming more difficult.
Recruitment technique: Using pop-culture referrals to draw in a wide variety of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This project is distinct since it uses the concepts of excellent marketing or copywriting by interesting what is very important to its specific target audience-communicating about their worths and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is currently extremely underestimated and is likewise experiencing a fast boost in need post-pandemic.
Recruitment technique: Using emotional and aspirational messaging to draw in people whose worths align with the company’s purpose.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is generally extremely under-appreciated absolutely needs some extra creative juice. Home Instead decided to use the services of a professional company for this campaign to revitalize their brand and hook exactly the best sort of individuals.

The firm created extremely emotive recruiting videos for this niche industry, which 100% struck the mark with their “can’t help however care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession destination, and filling tech and digital jobs was a tough task.
Recruitment method: Using a major technology pattern to sign up with the conversation and enhance their awareness in the tech talent circles.
Tactics: A speculative recruitment project utilizing 3D-printed meatballs.
Now, this is a really original project run by the Swedish furniture maker IKEA. To draw in skill that considers of package, they invited potential candidates for an interview over a meal of meatballs.

But not their conventional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor lacks in hospitality post-Covid.
Recruitment strategy: Targeting unemployed, underemployed, and ready-to-work prospects wanting to begin their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social networks, digital screen advertisements, radio, and press coverage.
These guys are helping to fill a significant pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing statistic:

The industry has actually restored 6.9 million jobs considering that April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their campaign makes possible newcomers knowledgeable about the vast selection of advantages readily available with a profession in hospitality and uses reviews from existing staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, meant trying to attract 1,000 new staff members over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech talents who wish to work from another location.
Tactics: A physical recruitment drive in a top quality Van

This one’s absolutely another imaginative recruitment campaign that the software company, Atlassian, released recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their novel concept aligned well with their work-from-home policy that they were also ‘driving home’. And ideally, their ingenious thinking has assisted them fulfill their Australian and worldwide intake objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment procedure and lack of gender diversity.
Recruitment method: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment procedure

This project hit at the heart of the continuous problem of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) initiative to assist lower employing predispositions by revitalizing their out-of-date recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying team lacks post-Covid
Recruitment method: Targeting a really particular skill segment – empty nesters and over-45’s.
Tactics: Advertising campaign

Now, this is another project that’s believing out of package. After encountering an interesting market insight that “around 78% of British moms and dads aged 45 and over desire to handle a new obstacle once their children fly the nest”, EasyJet crafted a recruitment project targeting this particular talent pool.

Filling the crew shortages with candidates who are over 45, whose kids have actually lastly flown the nest, and who are now searching for a brand-new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a popular international motor show and establishing the brand name as an emerging center for vehicle software engineering.
Tactics: Event PR

Now that’s turning your average recruitment campaign method on its head for sure! The group included AI into the cars and truck’s pedestrian speech innovation and automobile link system to test the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment strategy: Using an innovative, gamified technique to engage passive candidates & providing a complimentary present.
Tactics: Skills test was advertised on social media platforms

Our sister company, Toggl Track, wanted to employ an SEO supervisor and idea of a fun project that ‘d be a win-win situation for all. We produced a skills test challenge and advertised it across social media, offering a complimentary t-shirt to candidates who high scores.

Reaching passive candidates while spreading the word about our brand name to other skilled workers worldwide-it doesn’t improve than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment strategy: Activating a brand-new disruptive employer brand name to attract graduates.
Tactics: Campus recruitment with an experiential VR trip, professions page overhaul, video series, redeveloping all in-store and school recruiting visual possessions

Walmart’s enormous talent acquisition campaign was created by Nexus and helped give the brand name a much-needed facelift (because the merchant might not have actually been leading of lots of candidates’ preferred employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the project attempting to achieve?

Problem: Attracting young recruits in the middle of a labor shortage.
Recruitment technique: Tapping into a growing interest amongst young people in home renovation and crafting an engaging value proposal to set themselves apart from other companies.
Tactics: An exhibit, The Hall of Fail, that presents renovation fails recreated as artworks, out-of-home, web, and social media material

Intending to hire some 5,000 people in a year amidst exceptional labor scarcities, Lowe’s Canada was facing the monumental challenge of bring in more youthful workers. Partnering with an innovative firm, the brand devised a recruitment project concentrating on chances for growth and knowing within its network.

They have also discovered that 88% of Gen Z trainees want to work for employers who give them access to training and growth opportunities.

Training is a top priority for us, so we make sure to offer comprehensive training to everyone who joins our teams. Operating in one of our stores is a fantastic opportunity for individuals to acquire knowledge that will benefit them all their lives.

Inspired by this insight, the brand released a campaign and exhibit that builds on the desire to learn by showing engaging examples of restoration failures that youths can prevent by working and finding out at one of the brand name’s shops. Each of the exhibits had a QR code for applying directly for the different employment opportunities.

Considering your next original recruitment project method?

We hope this list has actually got you buzzing about your next recruitment project and how you can match those innovative business to approach prospects.

Whatever the function, from grabbing up the very best engineers to roping in the world’s greatest salespersons, your recruitment marketing efforts make sure to strike their hearts and minds if you utilize your imagination!

One simple way to include shimmer to your next recruitment project while making it enjoyable and engaging for you and possible candidates is to start with skills tests. And, no, you do not have to produce tests from scratch. Our test library is teeming with role-specific concerns developed by the specialists.

Bid farewell to unsuitable prospects and the hours lost screening CVs. Create a totally free Toggl Hire account today to see just how easy, enjoyable, and fair hiring can be.

Juste likes examining through writing. A copywriter by trade, she invested the last 10 years in startups, informing stories and building marketing teams. She works at Toggl Hire and discusses how companies can recruit really great individuals.